Blaise Meredith is not your average teenager.
By day, the Perth boy goes to school, but by night he transforms from regular student to CEO of what could soon be a global baking app, Got Cakey.
“We hope to launch in the UK by the end of this year as well. I’m excited about the future and seeing where it goes,” the 14-year-old told 7Life.
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But this is now his second business venture – Blaze began his entrepreneurial life at the age of eight when he and his former stepsister Georgia, then 10, sold slime outside Woolworths for extra pocket money.
“I used to wear a hoodie with the hood up, I was so embarrassed,” says his mother Jay Curtin, 40.
“But then one day this woman asked if Blayz and Jorja would throw a kid’s birthday party for her. Later word got out about it. There was a real market for it and I started taking my hood off!”
On a busy weekend, Blaze would take home $1,000.
“I thought I was so cool,” he says now.
“Looking back at the videos, sometimes I was younger than the kids at the party. But it made me so confident and I learned a lot.”
The business dried up a few years later when the family moved to a country town, but the fire was lit and Blaze just needed another idea.
“He was desperate to make money — he’d do anything to turn a dollar,” Jay says.
And this time, when he came up with a business idea, she listened.
“I wanted to do something to help people buy birthday cakes,” says Blaze.
“My birthday was coming up and mum couldn’t bake so we never got any nice cakes.”
Jay agreed that finding a way to pair bakers and cake buyers was a winning idea, but it took another two years before she had the time to help him create it.
“We started by raising private equity to brand the name Got Cakey and to be able to build an app,” says Blaze.
Two fundraising efforts saw the startup receive more than $800,000 in investment.
“I was amazed that so many people would be interested,” says Blaise.
Its Got Cakey app launched on January 15, 2024, allowing customers to get quotes and then buy from cake makers in their area.
Got Cakey now offers custom-made designer birthday cakes and matches the best home bakers with parent customers, taking the hassle out of finding someone to make a cake.
“It’s been incredibly successful. We only needed a user base of 500 to test it, but we already have 3,500,” Jay says.
And that’s partly because of Blayz’s commitment to the cause.
Dressed as a baker, and later this month as Willy Wonka, his focus is on driving marketing and attracting more bakers.
It also means that his “secret” is out and his friends and classmates now know what he’s been up to.
“He’s been bullied in the past and didn’t want to tell people he’s in the candy business and be a target, but now it’s become big and he’s excited,” Jay says.
“Little kids at school have been asking me on the bus if I’m a millionaire and all my teachers are very interested too,” says Blaze.
“I feel more confident going to school and I think it’s given me a bit of respect.”
The future also looks good with new UK and US markets on the horizon.
Blayz also wants to expand the product range so that bakers can sell other treats, not just birthday cakes.
And even if the very real option of a multi-million dollar buyout comes along, this CEO isn’t quite ready to share a piece of the pie.
“This is my baby and I want to take it as big as I can,” he says.
“I wouldn’t want to sell it because I’m still learning so much.”
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